← Showcase
Muek Gee Mong
A playable AR game for the konjac snack launch, built for TikTok reach and pack-driven replay.
- Client
- PepsiCo Thailand
- Product
- Social AR & Virtual Game
- Format
- Social AR · Game · FMCG
- Service
- AR filters for social
AR filter · plays here
Muek Gee Mong AR filter
Muek Gee Mong (หมึกกี่โมง) arrived in Thailand as PepsiCo’s entry into the fast-growing konjac snack category. The launch needed reach with a young, social-first audience and a reason to pick the pack up twice.
We built a playable AR game that lives where that audience already is, with a pack-triggered entry point for replay and a leaderboard to keep the campaign alive past week one.
Highlight
A playable AR filter created for the Muek Gee Mong launch.
Original mala flavour, 50 g pack
Hot & spicy flavour, 50 g pack
Next project
Open →