Meta × TAT: Rediscover Thailand
A virtual route through Thai culture, music, food and festivals, built by Thai AR creators, us included.
- Client
- Meta Thailand × Tourism Authority of Thailand
- Product
- Social AR
- Format
- Social AR · Tourism · Culture
- Service
- AR filters for social
Rediscover Thailand: Meta APAC with the Tourism Authority of Thailand
Meta APAC Public Policy presented a Thailand virtual route powered by augmented reality, letting people explore Thai culture, music, food, festivals and regional traditions from anywhere. The southern leg took in Nora dance and its music.
The experiences were created by a group of Thai AR creators and artists, Utopia Lab among them, and exhibited at TCDC in Bangkok, putting the work in front of the domestic creative industry as well as the travellers it was aimed at.
Exhibited at TCDC Bangkok as part of the campaign.
The AR route running on a phone against the exhibition mural
The Nora section: southern Thai dance-drama and its music
Building the Nora dancer in the AR authoring tool
Launch panel with Meta APAC and the Tourism Authority of Thailand
