Future of Thai Fabric
Thai textile heritage, re-woven in AR for an exhibition roadshow through Tokyo, Osaka and Fukuoka.
- Client
- Ministry of Culture & Ministry of Foreign Affairs of Thailand
- Product
- Social AR · Japan roadshow
- Format
- Social AR · Exhibition · Heritage
- Service
- Games and installations
Thai Textile · A Touch of Thai
The Ministry of Culture, with the Ministry of Foreign Affairs of Thailand, staged a programme of Thai cultural events in Japan built around the Future of Thai Fabric exhibition, which toured Tokyo, Osaka and Fukuoka.
The exhibition presents Thai lifestyle and the excellence of Thai arts and culture to an international audience, and uses AR to explore where Thai fabric goes next, weaving the country’s textiles and culture into the threads of its future rather than preserving them under glass.
Our AR experiences were presented to Her Imperial Highness Princess Takamado and guests.
The Future of Thai Fabric exhibition on its Tokyo stop.
Guests at the exhibition, printed panels laid out as scan targets.
Each panel carries a marker that opens its own AR layer.
The AR layer running on a guest’s phone.
Trying the experience at the opening reception.
Viewing the AR against the woven textile display.
Reactions on the exhibition floor.
