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Nimit Nation: Fight for the Future

Eight AR spots across Siam Discovery for Thailand’s first Sandbox Metaverse tie-in.

Client
Siam Piwat × Nimit Nation
Product
Social AR
Format
Social AR · Retail · Metaverse
Nimit Nation: Fight for the Future · film Open on YouTubeThis preview blocks embeds
Campaign film · plays here

Nimit Nation Augmented Reality

Siam Piwat and its partners were the first in Thailand to integrate the Sandbox Metaverse into a physical retail environment. Fight for the Future ran across multiple events and activities, including the AR layer built by Utopia Lab.

We installed eight AR spots occupying the Siam Discovery space, each one a different glimpse of the near future, so that walking the building became the experience rather than queueing for a single headset.

Highlight

Eight AR spots installed across Siam Discovery.

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