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Jaspal × Orla Kiely
Four AR experiences for a collection launch, live in Jaspal stores nationwide.
- Client
- Jaspal
- Product
- Social AR
- Format
- Social AR · Retail · Fashion
- Service
- AR filters for social
0:20 · plays here
Jaspal × Orla Kiely AR campaign film
Jaspal, in collaboration with Orla Kiely, launched a new collection with an augmented reality activity running in Jaspal stores across Thailand.
Four AR experiences were installed for the launch event at Siam Paragon, extending the print pattern language of the collection into motion around the shopper.
Highlight
Four AR experiences installed at the Siam Paragon launch.
The Lola selfie filter running in store, shot for the campaign.
The launch installation at Siam Paragon, print panels and AR stations.
Shoppers scanned a printed QR board to open each AR experience.
Orla Kiely with guests at the AR photo backdrop.
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