Augmented Reading
Classic literature turned into an interactive adventure on Snapchat Spectacles, with real-time OCR and generative AI.
- Client
- LePub · Publicis Groupe, for Snap Inc. & National Library Board Singapore
- Product
- Spectacles OCR Application
- Format
- AR Glasses · Generative AI · OCR
- Service
- AR glasses experiences
Campaign film · Spectacles × National Library Board Singapore
The National Library Board of Singapore and Snap Inc. presented Augmented Reading, an immersive reading experience powered by Snapchat Spectacles AR glasses, real-time OCR and generative AI. Point the glasses at a printed page and the words lift off it: soundscapes, visuals and gamified elements build around whatever you are reading.
Frankenstein and Pride and Prejudice were the first two titles. The brief was to reignite Gen Z and millennial interest in physical books, so nothing about the experience replaces the book; it rewards you for holding one. Utopia Lab handled the Spectacles application: OCR pipeline, generative content orchestration, spatial audio and the reading-progress game layer.
Presented with Snap Inc. at Cannes Lions 2025 in France.
